Also calledOpening Crawl, Roll-Up, Scrolling Typography
Paragraphs of text scroll up and tilt back in perspective, shrinking toward a vanishing point; distinct from Credit Roll, which stays flat.
Use for
Film openings, space-opera homages
Prompt
Replace [scene] with the shot and [duration] with how long it should take, then paste the prompt into your AI agent. Each prompt includes the name of the technique, so next time you can simply ask for it by name.
This is for a motion graphics video. Open [scene] with a "Title Crawl" (also called an opening crawl, roll-up or scrolling typography): paragraphs of text scroll up while tilted back in perspective, shrinking toward a vanishing point.
Lay the text on a plane that leans away from the viewer, so lines enter large at the bottom and fade out small in the distance — unlike a credit roll, which stays flat and the same size all the way up.
Run it over [duration] at a steady pace, slow enough that each line can be read before it recedes.
Also calledCredit Crawl, Staff Roll, End Credits Scroll
A flat column of names scrolls steadily upward (or sideways for staff rolls) at constant speed.
Use for
Film and TV end credits
This is for a motion graphics video. End [scene] with a "Credit Roll" (also called a credit crawl, staff roll or end credits scroll): a flat column of names scrolls steadily up the frame.
Keep the speed constant from start to finish and the text flat and the same size all the way — unlike a title crawl, nothing tilts back or shrinks into the distance. For a staff-roll version, run the names sideways across the frame instead.
Run it over [duration], slow enough that each line can be read as it passes.
A flat layer such as a screen or card is tilted back in 3D so it recedes toward one edge and gains depth; the layer tilts, not the camera.
Use for
Product and UI showcases, title cards
This is for a motion graphics video. In [scene], give a flat screen or card a "Perspective Tilt": it leans back in 3D so one edge recedes into the distance and the layer gains depth.
Tilt the layer itself and leave everything behind it exactly where it is — unlike a camera tilt, the rest of the picture must not move. Let the far edge shrink and the near edge grow so the perspective reads clearly.
Ease the tilt in and out over [duration], and stop at an angle where the content on the layer is still readable.
Text with real depth thickness rotates or flies in 3D space so its sides catch light.
Use for
Trailers, sports and gaming titles
This is for a motion graphics video. Title [scene] with "3D Extruded Text" (also called 3D text animation or an extruded title): the letters have real thickness, and they rotate or fly through 3D space so their sides catch the light.
Shade the sides differently from the faces and let that shade change as the text turns — the depth has to read as a solid block, not as a flat drop shadow behind the letters.
Play the move over [duration], and ease into a final angle where both the faces and the sides are visible.
A line extends from a point of interest to a label or box that pops in, pointing out part of the picture; distinct from Lower Third because it targets a spot inside the image.
Use for
Product videos, tutorials, UI walkthroughs
This is for a motion graphics video. Add a "Callout" (also called a callout line or a sketch callout) to [scene]: a line extends from a point of interest in the picture to a label that pops in at its end.
Anchor the line on the exact spot it is about, draw the line first and bring the label in after — unlike a lower third, which sits in a fixed strip at the bottom, a callout points at something inside the image. For a sketch version, draw a ring around the spot and the line as if by hand.
Play it over [duration], keep the line thin so it does not hide the picture, and hold the label long enough to read.
A circle or ring expands quickly from a point and fades, adding an accent behind an arriving element.
Use for
Explainers, emphasis accents
This is for a motion graphics video. In [scene], accent an arriving element with a "Circle Burst" (also called a circle pop or ring burst): a ring expands quickly from the element's center and fades away behind it.
Let the ring thin out as it grows and be gone by the time the element has settled — unlike a line burst, the accent is one closed ring, not separate strokes shooting outward.
Fit it into [duration], fast at the start and easing out, and fire it at the moment the element appears.