Captions appear one word or short phrase at a time, each popping in as spoken and replacing the last.
Use for
Short-form social video
Prompt
Replace [scene] with the shot and [duration] with how long it should take, then paste the prompt into your AI agent. Each prompt includes the name of the technique, so next time you can simply ask for it by name.
This is for a motion graphics video. Caption [scene] with "Pop Captions" (also called build captions or word-by-word captions): show one word or short phrase at a time, each popping in as it is spoken and replacing the last.
Keep every word in the same spot so the eye never has to travel — unlike karaoke captions, the full sentence is never on screen at once. Give each word a quick scale-up with a slight overshoot.
Time the words to the speech across [duration], and keep them large, bold and clear of the subject.
Also calledWord Highlight Captions, Karaoke Subtitles
The full caption stays on screen while each word lights up as it is spoken; distinct from Pop Captions because the text never appears or disappears word by word.
Use for
TikTok, Reels, Shorts, lyric videos, podcasts
This is for a motion graphics video. Caption [scene] with "Karaoke Captions" (also called word highlight captions or karaoke subtitles): the whole caption stays on screen and each word lights up as it is spoken.
Only the highlight travels from word to word — unlike pop captions, no word appears or disappears. Mark the spoken word with a color change, a block behind it, a slight scale-up or a small bounce.
Time the highlights to the speech across [duration], and keep the caption in the lower part of the frame, clear of the subject.
An element scales up from zero with a slight overshoot and settles; the energetic arrival used for words and shapes alike.
Use for
Social captions, explainer elements, icons
This is for a motion graphics video. In [scene], bring an element on with a "Pop-In" (also called a scale pop, pop, text pop or line pop): it scales up from nothing, overshoots slightly and settles at full size.
Scale it from its own center, in place, and keep the overshoot small so it reads as a springy arrival — nothing flies or slides in from elsewhere. Use the same move for a word, a shape or a line; a line pops along its length.
Fit each pop into [duration], fast out of the gate and quick to settle, and stagger several elements so they arrive one after another.
Many lines of text, comments or raw data cascade, scroll or rain across the screen as a texture.
Use for
Tech and data scenes, social feeds
This is for a motion graphics video. Fill [scene] with "Streaming Text" (also called text rain or a data cascade): many lines of text, comments or raw data pour across the screen and read as a moving texture.
Layer lines of different sizes moving at different speeds so the field has depth, and never pause on any single line — nobody is meant to read it, only to feel the volume.
Run it for [duration] at a steady flow, and keep it dim enough to sit behind whatever is in front.
Also calledText Morphing, Fluid Typography, Liquid Morphing Text
One word or letter transforms into another by changing shape, font or weight in place rather than swapping.
Use for
Wordmarks, titles, transitions between words
This is for a motion graphics video. In [scene], turn one word or letter into another with a "Text Morph" (also called text morphing, fluid typography or liquid morphing text): the letterforms reshape in place until they have become the new ones.
Carry every stroke continuously from its old shape to its new one — nothing fades out, cuts or swaps, so the viewer watches one form become the other. Morph letter to letter, shift the weight or font of the same word, or let the shapes melt together and set again like liquid.
Fit the change into [duration], and hold each word long enough to read before and after the morph.