An element scales up from zero with a slight overshoot and settles; the energetic arrival used for words and shapes alike.
Use for
Social captions, explainer elements, icons
Prompt
Replace [scene] with the shot and [duration] with how long it should take, then paste the prompt into your AI agent. Each prompt includes the name of the technique, so next time you can simply ask for it by name.
This is for a motion graphics video. In [scene], bring an element on with a "Pop-In" (also called a scale pop, pop, text pop or line pop): it scales up from nothing, overshoots slightly and settles at full size.
Scale it from its own center, in place, and keep the overshoot small so it reads as a springy arrival — nothing flies or slides in from elsewhere. Use the same move for a word, a shape or a line; a line pops along its length.
Fit each pop into [duration], fast out of the gate and quick to settle, and stagger several elements so they arrive one after another.
Many lines of text, comments or raw data cascade, scroll or rain across the screen as a texture.
Use for
Tech and data scenes, social feeds
This is for a motion graphics video. Fill [scene] with "Streaming Text" (also called text rain or a data cascade): many lines of text, comments or raw data pour across the screen and read as a moving texture.
Layer lines of different sizes moving at different speeds so the field has depth, and never pause on any single line — nobody is meant to read it, only to feel the volume.
Run it for [duration] at a steady flow, and keep it dim enough to sit behind whatever is in front.
Also calledText Morphing, Fluid Typography, Liquid Morphing Text
One word or letter transforms into another by changing shape, font or weight in place rather than swapping.
Use for
Wordmarks, titles, transitions between words
This is for a motion graphics video. In [scene], turn one word or letter into another with a "Text Morph" (also called text morphing, fluid typography or liquid morphing text): the letterforms reshape in place until they have become the new ones.
Carry every stroke continuously from its old shape to its new one — nothing fades out, cuts or swaps, so the viewer watches one form become the other. Morph letter to letter, shift the weight or font of the same word, or let the shapes melt together and set again like liquid.
Fit the change into [duration], and hold each word long enough to read before and after the morph.
Text sits on a curved path and travels along it, entering, swirling and leaving while following the curve.
Use for
Titles, swooshing intros
This is for a motion graphics video. In [scene], animate a line of "Text on Path" (also called text path animation or text along path): the text sits on a curved path and travels along it, entering, swirling through the bends and leaving.
Keep every letter standing on the curve and turning with it as it goes, so the line of text bends like a ribbon instead of sliding across as a rigid block.
Run the pass over [duration] at an even flow, and keep the path one smooth, sweeping curve so the letters stay readable through the bends.