Timing & Principles

Squash and Stretch

Also called Squash & Stretch

The object compresses and elongates while keeping its volume, conveying weight and flexibility.

Bouncing balls, logo pops, cartoon motion

Prompt

Replace [scene] with the shot and [duration] with how long it should take, then paste the prompt into your AI agent. Each prompt includes the name of the technique, so next time you can simply ask for it by name.

This is for a motion graphics video. Animate [scene] with "Squash and Stretch": the object flattens when it lands or is hit, and elongates along its direction of travel while it moves fast.
Keep its volume constant — when it gets wider it must get shorter, and the reverse — and tie every change of shape to the movement, so it reads as weight and flexibility rather than a rubber-band wobble played on the spot.
Fit the action into [duration], and deform it a lot for something soft and only slightly for something stiff.

Replace [scene] with the shot and [duration] with how long it should take, then paste the prompt into your AI agent. Each prompt includes the name of the technique, so next time you can simply ask for it by name.