Liquid Motion

Outlines tremble slightly frame to frame as if redrawn each time, giving a lively handmade look even when the shape stays still.

This is for a motion graphics video. Give the outlines in [scene] a "Line Boil" (also called boiling lines or wiggly lines): redraw every line slightly differently every few frames, so it trembles in place even while the shape itself stays still.
It should change in small sudden steps at a low frame rate, like flipping through hand-traced drawings — not flow smoothly, which reads as liquid, and not shift the whole shape around, which is a wiggle.
Keep it boiling for [duration], and keep the tremble small enough that the shape stays easy to read.

Elements fly or drift in and converge to resolve into the final logo; distinct from a plain reveal because the logo is assembled at the end of the movement.

This is for a motion graphics video. Bring the logo into [scene] with a "Logo Resolve": separate elements fly or drift in from different places and converge until they lock together as the finished logo.
Keep the logo unreadable until the very end — unlike a plain logo reveal, where the mark is uncovered in place, here it only exists once the last piece has arrived. Start the pieces scattered, turned and at different sizes, and stagger their arrivals.
Spend most of [duration] on the convergence, then let the assembled logo settle and hold.

A short sequence that transitions to a brand mark with motion; the umbrella term for most logo animations, with bumper and ident being the short placement formats.

This is for a motion graphics video. Land [scene] on the brand mark with a "Logo Reveal" (also called a logo sting, logo intro, logo animation, ident, logo bumper, logo build or logo assemble): a short sequence in which the logo appears with motion and then holds.
Pick one treatment and stay with it — a clean wipe and slide, particles gathering into the mark, a liquid splash it rises out of, a glitch that snaps into place, neon tubes flickering on, or a 3D orbit that swings round to face the viewer. Unlike a logo resolve, the logo is uncovered where it stands rather than assembled from pieces that fly in.
Keep the whole reveal within [duration], and leave the finished logo still on screen long enough to register.

A name or title graphic slides, wipes or fades into the lower part of the frame, holds, then animates out without covering the main picture.

This is for a motion graphics video. Add a "Lower Third" (also called a chyron, name strap, super, aston or CG) to [scene]: a name and title graphic animates into the lower part of the frame, holds, then animates out.
Keep it in the bottom strip and off to one side so it never covers the main picture — unlike a callout, it does not point at anything inside the image. Bring it in with a slide or wipe, and take it out the same way in reverse.
Fit the in, the hold and the out into [duration], with the hold long enough to read both lines.