Also called Font Weight Shift, Breathe Variable Font Animation, Font Transition on Hover
Letters smoothly get bolder or lighter (or change width/slant) via variable-font axes.
Use for
Interactive headings
Add a "Variable Font Weight Animation" hover effect (also called font weight shift) to [where].
While the pointer is over the text, the letters should grow bolder one after another in a smooth wave from left to right, and thin out again when the pointer leaves.
Use a variable font so the weight changes smoothly instead of jumping, keep the heading from pushing nearby content around as it widens, and show the same effect on keyboard focus.
Also called Text Video Mask
Big letters act as a window showing a playing video inside them.
Add a "Video Text" effect (also called text video mask) to [where].
Big, bold letters should act as a window onto a playing video, so the moving footage shows only inside the letter shapes.
Keep the video muted and looping without controls, provide the words as real text for screen readers, and show a still frame for users who prefer reduced motion.
Letters bob up and down in sequence, creating a wave running through the word.
Use for
Playful headings, loaders
Add a "Wavy Text" effect (also called text wave) to [where].
The letters should bob up and down one after another so a gentle, smooth wave keeps running through the word.
Loop it seamlessly, keep it read as one word by screen readers, and stop the wave for users who prefer reduced motion.